THE TRADITION OF THE DURAVIT BRAND. Even a company that has set great precedents with its centuries-old tradition once “started small.” It all began in Hornberg, Germany in 1817 when Georg Friedrich Horn built an earthenware factory initially focused solely on the manufacture of crockery. In 1956, production evolved from earthenware to porcelain, extending the product range to include sanitary ceramics. This provided a platform for future success and also introduced the sanitary world to a new name: Duravit. Today, Duravit AG operates at an international level and boasts 10 production plants with a workforce of more than 5,000 employees worldwide – an indication of Duravit’s tremendous evolution, which has always been rooted in a “tradition of innovation.” And Duravit continues to demonstrate its eagerness to charter new territory with its innovative technology, extraordinary design and the development of new product segments.
THE DURAVIT DESIGN BRAND. How do we actually recognize good design? After all, individual tastes can be so very different. Nevertheless, certain attributes serve as benchmarks and qualifiers for innovation. First, Duravit has been the proud recipient of numerous international design awards. These awards celebrate bold design, which has become Duravit’s hallmark over the years. Second, there are the designers themselves. Each designer is a specialist in his field – a prominent global innovator with an inherent sense for good design. Good design, as Duravit and its designers see it, is never at the expense of practicality – neither is interested in “design for design’s sake.” And third? That’s you, the bathroom user, and your own set of needs and requirements. Thanks to an ongoing dialogue with its trade partners and sanitaryware dealers, Duravit is best able to address these needs and requirements in the brand’s designs. Simply put, Duravit recognizes good bathroom design by the fact that it seems specially-created to suit all individual tastes.